Pina Ball – 120th anniversary of Pinacoteca de São Paulo

Pina Ball celebrates the 120th anniversary of the Pinacoteca de São Paulo. Referencing Lenora de Barros’s work Desmáscara (2025), commissioned for the occasion, the visual identity employs mirrored surfaces that position the viewer within the image.

The typographic composition combines Cochin by Georges Peignot (distributed by Linotype) and Pier Sans by Mat Desjardins (distributed by Pangram Pangram). Cochin is used at large scale and embossed across the mirrored surface, while Pier Sans structures the informational content in black. The contrast between the serif and sans serif typefaces establishes hierarchy and brings together historical references and contemporary application.

Eyes extracted from portraits in the Pinacoteca’s collection reinforce the motif of the mask, creating moments in which artwork and visitor appear to return each other’s gaze. The invitation and mask operate as complementary elements, extending the identity across different formats. The charity ball featured performances by Paulinho da Viola and Amaro Freitas.