Florette
Built in 1921, Florette is a tall ship and one of the last operational wooden brigantines in the world. It has been to more than 30 countries and has made multiple journeys across the Atlantic. It is captained by Ron Haynes, who grew up on the ship, and run by his family and a small crew. Visitors can book passage on a leg of its journey and get hands-on experience being a part of a working crew.
Daniil Sergeev designed a new identity for the ship, and says about the design:
The brand idea draws from the meaning of Florette—“flower” in Italian—using a floral motif as the foundation for the new symbol. This form is combined with a wind rose, linking growth and beauty with journey, navigation, and direction at sea. The color palette balances deep navy blue, inspired by open water, with the light, sail-like tones of canvas and wind-filled cloth, creating an identity that feels both poetic and purposeful.
The new identity uses Roslindale for titles and Graphik for text throughout. This has to be one of my favorite uses of Roslindale’s Deck styles at large sizes. It feels solid and unshowy in a way that Roslindale’s Display wouldn’t have, but still carries a lot of style and a sense of history.
