STUDIO MARIE AIGNER X CAMBIO at Salone del Mobile Milano 2025
Visual identity for STUDIO MARIE AIGNER X CAMBIO at Salone del Mobile Milano 2025. The assignment included exclusive print invitations, guerrilla marketing, and the claim.
To make the collaboration visible—with a focus on sustainability in the areas of acoustics, design, and fashion—selected guests were invited in advance to recreate Studio Marie Aigner’s icon: with Cactus Carl, visitors could immerse themselves in the 3D world of the interior design fair in Milan even before arriving.
On site, Cactus Carl could be followed throughout the city, and via a QR code on stickers, visitors could find information about where to locate the installation LOOKS GOOD, FEELS GOOD, SOUNDS GOOD.
The claim captures the shared values of interior designer Marie Aigner and the denim label Cambio.
