Oogwereld campaign, January 2026

Oogwereld – Campagne Januari 2026 is a campaign for Oogwereld, the group of high-end opticians in the Netherlands and Belgium. Designed by Studio Busser, the campaign uses close-up eyewear photography, cropped portraits and warm-toned social media graphics to promote up to 50% off selected frames.

Typography pairs Store Norske Skandia from Skriftkompani with Martina Plantijn from Klim Type Foundry. The sans-serif and serif combination gives the campaign both clarity and softness, balancing promotional messaging with a more fashion-led tone.