ODDA magazine, issue 29, “The Way We Are”
ODDA is an international fashion and culture magazine that explores the industry from a creative, thoughtful, and human perspective. Beyond trends, ODDA focuses on people, ideas, and the cultural context that shapes contemporary fashion.
Issue 29, titled “The Way We Are”, highlights culture as a living identity: how we live, the values we uphold, and how the past influences our present. Through figures from film, music, art, and fashion, the magazine reflects on empathy, creativity, and generational change, understanding fashion as a direct mirror of our society.
We updated the design with a bold and rhythmic editorial system that places typography at the forefront, clearly differentiating the sections through distinctive graphic codes that organize, structure, and energize the reading experience.
An editorial language where typographic style, color, and hierarchy build a distinctive voice that articulates multiple contents with clarity and rhythm.
For this, we used typefaces with strong personality for the section openers, such as Aether Mono and Tombstone Blues. We also combined Sita Sans and Sita Serif for body text and for the headers of certain sections. These combinations give the magazine a clear identity and make it instantly recognizable.
