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Bloomberg Businessweek, Sept. 22–29, 2014

Contributed by Florian Hardwig on Sep 18th, 2014. Artwork published in
September 2014
    Source: Bloomberg Businessweek. License: All Rights Reserved.

    Typography by Tracy Ma. See also Cover Trail: Tim Cook’s Apple — “A look at how this week’s cover got made.”


    • Learning Curve




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    6 Comments on “Bloomberg Businessweek, Sept. 22–29, 2014”

    1. Sep 18th, 2014  7:09 pm

      So I get that this typography is purposefully amateur, but how does that relate to Cook or the article? The story portrays his personality as less icy than his early reputation suggested, but this treatment makes Cook seem goofy and sloppy — which is not what the piece is about. Under the direction of Richard TurleyBusinessweek gained a reputation for an “ironic” visual style, but their playfulness usually had some direct relationship to the content. Now I fear they are simply parodying themselves.

    2. James Millner says:
      Sep 18th, 2014  7:39 pm
      The same brain malfunction that affects writers who write about Apple (documented splendidly by the Macalope at has obviously spread to designers too.
    3. Mine Creek says:
      Sep 19th, 2014  7:14 am

      Why did they use a script for uppercase? The yellow-to-blue gradient overlay on the text adds insult to injury, in my opinion. The treatment almost looks clown-y. I just don’t get it at all.

    4. Sep 19th, 2014  11:39 am

      Next-level LtypI? When writing about Tim Cook’s learning curve,  what is better than a font called “Learning curve”?

    5. Dire Goose says:
      Sep 19th, 2014  1:52 pm

      Seems like the awful gradients are a jab at Ive, if anyone. But other than this is a stetch.

      Oh well. 

      I hope MTV enjoys their brand renaissance. 

    6. Dale Nason says:
      Sep 23rd, 2014  2:33 pm

      This typography made me think of Tibor Kalman immediately.
      I LIKE IT – great stuff.

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