Collegium Da Vinci

Based in Poznań, Poland, Collegium Da Vinci is a forward–thinking business university built on a practical approach to education. Over the past decade, the school has transformed and expanded far beyond the image shaped during its last rebranding. This growth created the need for a refreshed identity – one that could capture its evolution, embody its values, and clearly communicate its unique character to students, partners, and the business world.

At the heart of the new identity lies a belief that creativity, courage, and curiosity drive real value in business. These three pillars were translated into the brand’s language:
• Creative: expressed through gallery–like expositions featuring students, university creatives, and their projects, integrated into the brand image.
• Brave: captured in high contrast, bold forms, and a simple, dynamic color palette.
• Curious: reflected in expositions of workshops, experiments, and performances held at the university.

With a rich and constantly evolving portfolio, the university needed a flexible visual identity system. It had to clearly structure the offer, adapt communications to diverse target audiences, and stay true to the character of each message while maintaining brand consistency.