YOU DID THIS film festival
YOU DID THIS is a film festival celebrating cinematic diversity and audience participation. Simple: seven days, seven genres, and you decide what’s playing!
Each day spotlights a different genre – comedy, crime, coming of age, dystopian, romance, summertime, and WTF – bringing both beloved classics and unexpected gems back to the big screen through community voting. Organized by The Ones We Love, the festival expanded the platform’s on-demand cinema concept into a week-long, collective celebration of film.
Designing YOU DID THIS meant working within The Ones We Love’s established visual language – same typography, same cinematic structure. FT Calhern, with its unmistakable echo of vintage movie marquees, was already central to that system. The challenge across identity, animations, social templates, website and print materials was not to reinvent it, but to push it further – giving the festival its own bold, distinctive personality while speaking the same visual dialect.
The movie stills and videos were provided by The Ones We Love.
