Bonabola
Bonabola is a contemporary brand for padel gear and apparel, created to move away from the aggressive visual codes that dominate the category, positioning itself as precise, product-focused and modern.
The project is built around a clean and essential system. The mark, inspired by the intersection of two balls, references the pair-based nature of the sport. The logo is a custom type design whose rounded inner corners and softened joints echo the geometry of the symbol, creating a cohesive visual system. Generous tracking enhances rhythm and refinement.
The corporate typeface is Inter, selected for its tech-clean, minimalist character. Its neutrality and clarity support the brand consistently across product, packaging and digital applications.
