Master thesis on the situation and future of bottled water in germany on the example of the “Aachener Kaiserbrunnen”, a regional water brand that was founded more than 125 years ago.
Target of the thesis was to design an unique identity concept, as well as a new bottle and to position the “Kaiserbrunnen” as an attractive brand in the scene-beverage segment.
Master thesis at the FH Aachen, University of Applied Sciences, Faculty of Design (2014).
Prof. Ralf Weißmantel
Prof. Clemens Stübner
Contributed by Florian Hardwig