1951 Kaiser ad and brochure
Contributed by Florian Hardwig on Sep 26th, 2014. Artwork published in
May 1950
.
Source: www.flickr.com ©Kaiser-Frazer Sales Corp. Scanned and retouched by Paul Malon. License: All Rights Reserved.
“The newest car in America! Triumph of Anatomic Design”
This Kaiser ad was published on Paul Malon’s Flickr Photostream, a treasure trove of vintage ads and posters.
None of the many digitizations of Bauer Bodoni Italic features the alternate “flaming” w (and v) present in the metal version.
Paul Rand was responsible for the design of this campaign, which also included this fold-out brochure:
Typefaces
Formats
- Advertising(2253)
- Booklets/Pamphlets(2544)
Topics
- Automotive(333)
Designers/Agencies
- Paul Rand(11)
Tagged with
- 1950s(335)
- The Saturday Evening Post(3)
- Kaiser-Frazer(1)
- newspaper ads(76)
- cars(188)
- alternating glyph colors(314)
- colorful/multicolored(1127)
- asterisk (*)(259)
- alternate glyphs(1578)
Artwork location
- United States(10537)
- Willow Run(1)













































