“E noi come vivremo?” festival by Vita magazine

Visual identity for the “E noi come vivremo?” (“How will we live?”) festival, marking the 30th anniversary of Vita magazine. On 25 and 26 October 2024 at the Fabbrica del Vapore in Milan, a two-day event was held dedicated to imagining feasible solutions for a sustainable and socially just future. Thematic sessions addressed key issues of everyday life with contributions from many leading figures of our time: from education to healthcare, from investment to critical thinking.

The visual identity was curated by Matteo Riva (the magazine’s art director) using the Dote typeface (designed by Fantasia Type and available on Future Fonts), Atlas Grotesk and Austin (both available from Commercial Type).

The choice of the Dote typeface was justified by the fact that it echoes the original masthead of Vita, designed in 1994 by the advertising designer Gavino Sanna and inspired by Lucian Bernhard’s Bernhard Antique.