John P. Schaum business card
This is a nineteenth-century advertising trade card for John P. Schaum, gas fitter and plumber, whose business was located in Lancaster, Pennsylvania. The other side of the card features an illustration with a rabbit and flowers.
Chandeliers, Coal Oil Lamps, and Gas Fixtures.
Stoves, Heaters, and Ranges.
Gas Fitting and Plumbing.
John P. Schaum,
No. 24 South Queen Street, Lancaster, Pa.
The featured typefaces include Belgian (Bruce, 1867) and Fashion (Farmer, 1876). Most of the typefaces come from the catalog of MacKellar, Smiths & Jordan in Philadelphia. This includes Broadgauge (a foundry version of a design previously seen in wood as Antique Tuscan Extended, 1869) French Clarendon Shaded (1871), Cloister (1873), Glyptic Shaded, Caxtonian (both 1878), and Kitcat (1883). The grot on the back is a version of a design that was known in Germany as Moderne Steinschrift.
