Es Ala
Es Ala is an interdisciplinary architectural practice based in Guadalajara, Mexico, founded by Armida Fernandez and Luis Flores.
The firm, in its own words, seeks to “honor culture and tradition while still questioning the significance of programs, methodologies, and materialities. Architecture must be able to fade away established boundaries and conventional hierarchies, allowing the freedom to generate new forms of behavior.”
Driven by Es Ala’s perspective on architecture, we aim to build an image that reflects these attributes.
We redesigned their logo to create an ethereal composition with bodies that have no positions or barriers.
For editorial compositions, we played with airy and flexible layouts, where the protagonist is represented through the use of blank spaces, which enrich and highlight the elements placed on them.
Es Ala’s work stands out for its appreciation and valorization of regional materials and their use in new contexts. The color palette aims to represent this appreciation, using earthy colors that vanish with time.
Mockups of the website. The live website uses Inter.
