Since 2019, Para by Rellence and Simplon Norm from Swiss Typefaces have been used in the visual identity of Schutter Widmer (until 2024: Schutter Widmer Krieger). The Swiss violin-making atelier is known for its uncompromising craftsmanship and deep respect for traditional lutherie.
Translated into the English from the website of design studio Brink:
The visual identity, whose key visuals are created by the violin makers themselves, focuses on color, texture, and typography. Conceptually, Brink starts at the origin and does not incorporate finished musical instruments into the design elements. Instead, cross-sections of the wood pieces from which the instruments are built are shown. The wedge-like formal language is also visually reflected in the word and image mark: the edges and terminals of the brand typeface are drawn in a wedge shape.
