Metod Kazana by Oleksandr Tregub
Метод Казана (Metod Kazana, “The Kazan Method”) is a fundamental book on creative thinking and the systematization of the creative process in an age of uncertainty. Written by Oleksandr Tregub – designer and co-founder of the Projector Institute – the book explores how ideas are born within a kazan (“cauldron”), a metaphor for a professional’s accumulated experience and cultural background.
Typographically, the book is a bold statement. While many educational publications rely on a pairing of serif and sans-serif, Metod Kazana uses Zerno exclusively for the entire publication. Designed by Ukrainian type designer Oleh Lishchuk, Zerno handles everything from expressive large-scale headings to dense body text and technical metadata.
The choice of Zerno (which translates to “grain” or “seed”) is highly intentional. It symbolizes the fundamental elements – the seeds of ideas – that fill the kazan. The decision to use Zerno throughout highlights the typeface’s versatility.
The book design and layout were led by Glib Kaporikov (creative director and typesetter), ensuring that the complex hierarchy of the Kazan method—including diagrams, citations, and practical examples—remains legible and aesthetically cohesive through a single-typeface approach.
