Heavenly by Nia
Heavenly by Nia is a skin care brand founded by Niamarie Vargas. From Jakarta-based design studo GL*TCH:
Heavenly by Nia was created to help teens understand their skin, embrace these changes with confidence, and celebrate diversity. This brand speaks their language—through bold, digital-native visuals that resonate with their daily lives. The theme of change and inclusivity is reflected in our dynamic typography, blending multiple typefaces to symbolize individuality.
One of the most prominent typefaces in this visual identity is OffBit, a typeface created by Power Type Foundry. OffBit brings a distinct character inspired by bitmap structures—mapping pixels into forms such as dots, rings, plus signs, stars, crosses, bars, lines, and tilts. Within the Heavenly by Nia brand, OffBit functions to amplify the message of courage and diversity through letterforms that feel unconventional, digitally energetic, and instantly recognizable to teens who grow up surrounded by screens. Its modular yet flexible character reflects how every individual is unique in their own way—perfectly aligning with the brand’s spirit of celebrating change and difference.
The logo combines a modified TAN Daisy with Silenter and Ambroise. Fonts that are used for single glyphs in the product names seem to include Allura, Times New Roman Italic, and Brush Script. On the website, OffBit is supported by Instrument Sans.
