Alemagna is back. Irony, nostalgia, and a touch of “newstalgia.”
The strategy and design study for this brand began by retracing the history of Alemagna, from its first pastry shop in Piazza del Duomo in Milan to its iconic panettoni, motorway autogrills, charms candies, and even its snacks and ice creams.
The creative direction for the new visual identity wasn’t drawn solely from historic packaging, but from the visual language of an entire era. Ey Studio aimed to translate the tone of voice and the atmosphere of a historic period of massive growth for Italian companies into a modern design.
This was a time that empowered product and brand communication, transforming Alemagna, along with many other companies, into an iconic hallmark of authentic Italian products. A modern take on the ‘Italian Miracle’. The design, typography, and shapes introduce a fresh language to the world of leavened baked goods.
