HyperWerk

The Institute Experimental Design and Media Cultures (IXDM), part of the HGK Basel in Switzerland, is organized around two spaces and communities – HyperWerk and Critical Media Lab.

HyperWerk is a space of possibility for new and unexpected forms of design, and a matrix for transdisciplinary project work by and with students, staff, and the public. It provides a connective structure for the Bachelor program Process Design and acts as a seismograph for the sometimes still weak signals of social change. HyperWerk is a learning laboratory that reacts to current developments with flexible experimental arrangements and seeks to experimentally unsettle its own methods.

In 2025, Operative Space designed the identity of the HyperWerk program. They also issue an online magazine with the same name. They chose to design a peculiar identity, taking freedom from classic rules of graphic design. They dare stretching the type and using it upside down, mixing them together. The main used typefaces are PoW Limerick, Antipol and P Kiko (or maybe its precursor, Kiko). They worked with a Y2K aesthetic, using patterns, blurred and shiny visuals, assembled altogether organically.