Loads by Pleasure Service at K-Bar Powiśle

Loads was a party run by Pleasure Service. Their visual identity was designed by Maciej Połczyński, based on the idea of a strict grid and very spontaneous, dynamic, fluid rearrangeable elements.

The first element was a custom title for the series, set in Nielot. Numerous variants were made. It was to be strong, simple and somehow erotic. The letters created a grid, which influenced the poster and the logotype – a ticket-like dynamic stripe set in a ‘dancing’ version of Figiel and a QR code.

Simple idea. Logo is always on top. Name is always on the bottom. Logotype name is set with Figiel. One is always original width, the others stretch back and forth.

I intended the poster to be just simple blocks of information with a possibility of creating the background decoration by spray-paint, for example. Multiple ideas were designed, like the tape for fast branding. The client ended up with only one party. Perhaps it was legendary.

Figiel is accompanied by an in-progress sans serif, working title Nic.