Claremont Savings Bank logo
Contributed by Richard Sheaff
on May 24th, 2026. Artwork published in
circa 1973
.
Richard Sheaff. License: All Rights Reserved.
Looking through my way-back files, I found that I used Letraset’s Pump for a second logo project in the early 1970s. I used Pump because it was an absolute natural for combining the three lowercase initials, c s b. They flow one into the other in a satisfying way. In my mind’s eye I saw it further as a three-dimensional tubular metal sculpture set on a patch of lawn in front of the bank, but that was not in the cards.
1 Comment on “Claremont Savings Bank logo”
Thanks for sharing, Dick!
Are you sure the typeface was Pump? If yes, then it looks like you redrew the letterforms, customizing them quite a bit. I’ve made a comparison using the digital Pump Medium. Its “lazy s” is a good deal narrower than the letterform in the logo:
There was a whole range of other typefaces similar to Pump at the time. As far as I can tell, though, Burko, Harry, Blippo, Bauhaus Geometric, Expressa, and Churchward Design are no perfect matches either.