Metis

MN Metis Sans is a custom handwritten-style sans serif created for Metis, a barley milk and fruit milk brand designed for Gen Alpha by M — N Associates.

The typeface was developed as part of a broader identity system centered around Vitrô, the brand’s playful mascot and character universe. Inspired by the spontaneity of doodles, internet stickers, and the imperfect visual language commonly found across Gen Alpha culture, the font embraces soft curves, chunky proportions, and an intentionally loose rhythm.

Rather than pursuing polished neutrality, MN Metis Sans was designed to feel alive, expressive, and slightly awkward in a deliberate way. The goal was to capture the confidence of imperfection without falling into overly childish or generic territory.

The typeface includes three weights and full Vietnamese diacritic support. Small details throughout the system reinforce the relationship between typography and character design, including a custom .notdef glyph rendered as Vitrô’s head in the typeface’s own proportions.

Across the Metis identity, the font appears throughout packaging, merchandise, digital touchpoints, stickers, and motion assets, functioning both as a readable system and as an extension of the brand’s playful personality.