IN–PLAY. Design for Sport at ADI Design Museum
Contributed by Adrien Menard
on May 20th, 2026. Artwork published in
.
Syndicat Grotesk, designed by edition.studio, is used by studio òbelo for the visual identity and catalog of IN–PLAY. Design for Sport at the ADI Design Museum in Milan. The typeface runs across print and exhibition materials, structuring titles, captions, and editorial content.
Building on the principle of the Olympic Charter, which recognizes sport as a fundamental human right, IN–PLAY. Design for Sport presents sports practice as a shared space and a platform for global dialogue. The exhibition explores cultural transformations in contemporary society, where design acts as a witness to a profound paradigm shift: projects, stories, data, and biomedical research collectively redefine the boundaries of competition.
