Lasar Segall: Sempre a mesma lua at Museu Judaico de São Paulo

Visual identity and catalog for the exhibition Sempre a mesma lua which featured paintings, prints, drawings, and watercolors by Lasar Segall (1891–1957).

Curated by Patricia Wagner, the exhibition assigns the moon the poetic role of encapsulating, in Segall’s work, the universal horizon of his art—which relates to what is common to the human experience, regardless of time or place.

During the research phase, we came across Segall’s account of moments from his childhood when he would look, through pieces of colored glass, at the sky, people, animals, and other things. This experience left a deep impression on him, influencing the way he would later work with color in his pieces.

With this in mind, we sought to develop the graphic design using materials that possessed transparency and color, such as the acrylic used in the exhibition title or the adhesive used in the wall texts. The gradient, present on the opening wall and in the catalog, alludes to the movements of the moon and the different perceptions of color resulting from these movements.

While in the exhibition the interaction with the works takes place predominantly in space, in the catalog this relationship is influenced by the dimension of time. Based on this premise, we worked with the gradient throughout the pages of the book: from white to gray, with each spread the background receives a slight increase in color, which then decreases again in a cycle from the beginning to the end of the publication. The gradient is also present in the continuous painting applied to the top, sides, and bottom of the book.

The exhibition was shown at Museu Judaico de São Paulo in 2025.