Brite by Scotch-Brite
Brite by Scotch-Brite is a new line of kitchen cleaning tools from 3M, launched March 1, 2026, at Target, Walmart, and Amazon. The collection – which includes a Dishwand, Palm Scrubber, and Scrub & Wipe, each with a matching Drain & Dry Stand – is designed to sit on the counter rather than hide under it, targeting Gen Z and millennial consumers who want their cleaning tools to reflect their personal style.
From 3M:
Your cleaning routine is about to get a serious glow-up – the first collection of its kind shaking up the category with bold, beautiful, and thoughtfully-designed tools that prove everyday essentials don’t have to be boring.
OH no Type Co.’s Ohno Softie appears throughout the campaign in its Black weight, driving the display typography across packaging, in-store materials, and social content. The font’s fully rounded terminals and soft negative spaces make it a natural fit for a product line built around the idea that cleaning can feel good – its warmth and bounce matching the collection’s bold fuchsia, yellow-green, and teal color palette. The supporting sans is Poppins.
Product, packaging, and identity design by Katlyn Echeverri, Brand Design Principal at 3M.
