Lucca Comics & Games 2024
For the 2024 edition of Lucca Comics & Games, dedicated to the fantastic worlds of Yoshitaka Amano, the visual identity was developed to support the event’s narrative structure across ouverture and crescendo, reflecting its deep connection to contemporary pop culture and illustrated fantasy worlds.
The typographic system, featuring Ouverture by Zetafonts, was adopted as a key element of the exhibition and overall visual identity. Balancing heritage and a retro-futuristic, sci-fi sensibility with condensed, expressive forms inspired by late 90s visual culture, this typeface is particularly suited to the imaginative universe of Lucca Comics & Games and the evocative, dreamlike aesthetics of Yoshitaka Amano.
Used across the exhibition design, posters, and all communication materials, Ouverture provides a cohesive and recognizable voice throughout the project. Its versatility allows it to shift between impactful display moments and more structured informational contexts, ensuring both visual intensity and clarity across all applications.
The Lucca Comics & Games 2024 logo uses Coco Sharp.
