Olivetti exhibition poster
Anna Monika Jost (b. 1944) is one of the many Swiss-born graphic designers who went to work in Milan during the 1950s and 1960s – this is a story that has been largely documented (notably at Zurich’s Museum für Gestaltung) and spawned a remarkable body of work by Jost and her colleagues Lora Lamm, Max Huber, Bruno Monguzzi, Walter Ballmer, etc.
Working for Italian brands such as Fiat and Olivetti, Jost found the right balance between Swiss constructive rigour, informed by Konkrete Kunst, and Italian playfulness in this 1966 poster for a travelling exhibition of Olivetti’s products. The typefaces used here are Helvetica (obviously) and, quite unexpectedly, News Gothic (for the isolated letters and numbers inside the round dots).
Jost was, alongside Bruno Monguzzi and Batia Suter, a recipient of the Swiss Grand Award for Design in 2025.
