Image and Power. Zooming into Zeppelin Photography

Image and Power. Zooming into Zeppelin Photography / Bild und Macht. Zeppelin-Fotografie im Fokus is an exhibition at the Zeppelin Museum Friedrichshafen that explores how images can both hold and communicate power. It asks how images shape our understanding of history, how they can be manipulated, and when they become propaganda. The exhibition was created for the 125th anniversary of the first Zeppelin airship ascent. It examines the Zeppelin as a visual and symbolic motif in photography and connects this history to broader questions about images and power today.

Berlin-based neo.studio developed the design, creating a key visual that captures the exhibition’s core ideas in a bold and direct way. Large typographic forms interact with a zoomed-in Zeppelin photograph. Halftone textures, chromatic shifts, and vivid gradients further intensify the visual language. Generation Mono by Nguyen Gobber was used as the main typeface for titles, which were set with stacked letters to dominate the given format. The headline typeface was paired with ITC Avant Garde Gothic, originally drawn by Herb Lubalin and Tom Carnase.