Semaine de la démocratie 2024
Every year, the canton of Geneva in Switzerland organises a public event called La semaine de la démocratie to celebrate, promote and explain the democratic process. To promote this event, they select an agency to work on the branding of the year event with a theme that is chosen by the organisers, the Chancellery of Geneva.
In 2024, Parson Research was selected as the agency with the theme of ‘cultivating democracy’. The selected design therefore aims to reflect this theme by seeking inspiration in a blend between the Art Nouveau style and a modernist angle. I chose the Huggy typeface as the headline font to reflect a soft and welcoming tone. With it heavy form and curved stroked, it lent itself well to the effects and deformations that the titles required. As a secondary, complimentary typeface, I decided to use Matryo that offered a better legibility for continuous reading and setting out the smaller texts, especially for the event programs. With its wide weight range and narrow proportions, it suited the tight confines that the layout imposed.
