The Huntington is an iconic cultural institution in Southern California, founded in 1919. Spanning a vast estate, it brings together gardens, a research library, and a museum, creating a place where history, art, nature, and knowledge intersect. Far more than just a museum or a garden, The Huntington fosters research, learning, and public curiosity through interdisciplinary exhibitions.
Base Design developed the institution’s new brand identity and supported the rebranding process through brand strategy, naming, and signage.
The typeface in use for the identity is Moulin Medium, released by Commercial Type. It’s supported by Luzi Type’s Messina Sans.
1 Comment on “The Huntington”
This is such beautiful design it hurts. Great catch, thank you for the review!