Broad Leaf Spirits
Branding and identity for Broad Leaf Spirits, a boutique offshoot of Michigan-based craft beer juggernaut Brewery Vivant, forged as a passion project of the restaurateur to explore non-traditional brewing and distilling techniques.
The design brief was an open invitation for experimentation and play. On-site conversations led to discoveries. The team’s philosophies and external positioning? A group of self-proclaimed mad scientists who share a love for cassette futurism and bygone electronics.
50+ unique graphics were created using a modular synthesizer and oscilloscope. Sounds from the synthesizer’s patch bay were plugged into the oscilloscope and captured at 1/50th shutter speed for analog light trails and haze.
The fuzzed-out 8-bit Unknown font signals the spirit type (vodka, gin, mezcal) while Futura supports with legible sans-serif copy and descriptors. Accessible technology for those who are blind or have low vision was incorporated by printing Braille DIN as raised text with a double-hit of spot gloss.
