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Instagram app and website (2012)

Contributed by Stephen Coles on Oct 6th, 2014. Artwork published in
circa 2012
.
    Instagram app and website (2012) 1
    Source: http://instagram.com License: All Rights Reserved.

    The iOS version of the Instagram app uses Freight Sans for large type (usually centered headlines) and the system’s Neue Helvetica for everything else. On Android, that system’s Roboto is used along with Freight.

    The Instagram website uses Proxima Nova for all text with Neue Helvetica as a fallback.

    The current logo, which replaced a sloppy Billabong-based mark in May 2013, is custom lettering by Mackey Saturday. The icon sports a little “Insta” badge in Chunk.

    Instagram app and website (2012) 2
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 3
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 4
    Source: http://instagram.com License: All Rights Reserved.
    Android app.
    Source: http://instagram.com License: All Rights Reserved.

    Android app.

    iOS app.
    Source: http://instagram.com License: All Rights Reserved.

    iOS app.

    Instagram app and website (2012) 7
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 8
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 9
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 10
    Source: http://instagram.com License: All Rights Reserved.
    Instagram app and website (2012) 11
    Source: http://instagram.com License: All Rights Reserved.
    Press/branding section of Instagram.com.
    Source: http://instagram.com License: All Rights Reserved.

    Press/branding section of Instagram.com.

    Instagram app and website (2012) 13
    Source: http://instagram.com License: All Rights Reserved.
    Instagram.com: web/desktop view.
    Source: http://instagram.com License: All Rights Reserved.

    Instagram.com: web/desktop view.

    Typefaces

    • Freight Sans
    • Neue Helvetica
    • Roboto
    • Proxima Nova
    • Chunk

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    2 Comments on “Instagram app and website (2012)”

    1. FACE says:
      Feb 21st, 2017  3:19 pm

      What is the font for where it says followers and the number?

    2. Feb 22nd, 2017  11:03 pm

      In these samples of the old Instagram app, that info uses the OS fonts from Android or iOS (depending on the device). So in 2012 that would be Roboto or Neue Helvetica (replaced by San Francisco in today’s iOS).

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