Instagram app and website (2012)
Contributed by Stephen Coles on Oct 6th, 2014. Artwork published in
circa 2012
.
Source: instagram.com License: All Rights Reserved.
The iOS version of the Instagram app uses Freight Sans for large type (usually centered headlines) and the system’s Neue Helvetica for everything else. On Android, that system’s Roboto is used along with Freight.
The Instagram website uses Proxima Nova for all text with Neue Helvetica as a fallback.
The current logo, which replaced a sloppy Billabong-based mark in May 2013, is custom lettering by Mackey Saturday. The icon sports a little “Insta” badge in Chunk.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Android app.
Source: instagram.com License: All Rights Reserved.
iOS app.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Press/branding section of Instagram.com.
Source: instagram.com License: All Rights Reserved.
Source: instagram.com License: All Rights Reserved.
Instagram.com: web/desktop view.
2 Comments on “Instagram app and website (2012)”
What is the font for where it says followers and the number?
In these samples of the old Instagram app, that info uses the OS fonts from Android or iOS (depending on the device). So in 2012 that would be Roboto or Neue Helvetica (replaced by San Francisco in today’s iOS).