CAVS 2026 Playoffs campaign
Contributed by Daniel McQueen (TDF)
on Jun 11th, 2026. Artwork published in
May 2026
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The Cleveland Cavaliers run in the 2026 NBA Playoffs reached the Eastern Conference Finals, their best effort since 2018. They battled through two seven game series, first getting past the Toronto Raptors and then knocking out the Detroit Pistons to earn a spot in the conference finals against the New York Knicks. Unfortunately for the Cavs, their run ended there. The New York Knicks dealt a 4–0 sweep.
For their playoff run branding and media campaign they heavily featured BRIK across physical and digital assets.
The “Let em know” slogan that’s visible in several of the images was designed by Jay Wallace already in 2022, using Favela Black.
