Joanna Carolina identity
Visual identity for Joanna Carolina, a brand for interior design, events, and floral arrangements.
The identity is born from the three worlds that coexist within the brand: interiors, events, and flowers. From these, an organic visual language is developed around three illustrations, approached through a conceptual and slightly surreal lens.
Joanna Carolina’s world is rich in texture, color, and form. A universe that understands beauty through imperfection and seeks to transform spaces and experiences into something memorable and full of character. Far from anything overly neutral or predictable, Joanna Carolina’s identity proposes an aesthetic filled with personality, artistic sensitivity, and a subtle sense of lightness. Joanna Carolina is playful, expressive, sculptural, and experimental.
Illustrations by Mar Gutiérrez.
