La Petite Boisson

La Petite Boisson is a young, committed natural apple cider brand rooted in the heart of the Norman bocage, in Castillon-en-Auge, Pays d’Auge, France. Built on principles of organic farming, hand harvesting, and additive-free apple processing, the brand launched its first product – Le Titi, a cider named in homage to the Parisian working-class spirit – as a small-batch release distributed exclusively to select restaurants that share the same dedication to quality. This debut was followed by a 100% organic apple juice line, Jus de Pomme LPB, which extended the brand’s commitment to nature-conscious, artisanal production. Most recently, La Petite Boisson introduced Vesper, a new 100% organic cider whose visual identity carries a deeply personal touch – centered around Vesper, the owner’s dog, now an affectionate and defining symbol of the brand. Each product line is cultivated through traditional pre-orchard methods that actively promote biodiversity, where trees, grass, and animals coexist within a living ecosystem.

The visual identity across all three product lines was conceived by French creative studio Le Piret à Venir, whose bold and distinctive design approach mirrors the brand’s character at every stage. As the logotype and primary visual typeface, La Petite Boisson employs Base Neue, a typeface crafted by Power Type. Supporting typefaces include Editorial New and Helvetica or similar. Together, the brand identity, typography, and product philosophy cohesively articulate a single clear proposition: “Be Brighter, Drink Cider.”