UOOYAA Zine, issue 15, “The Travel Issue”
UOOYAA Zine issue 15, “The Travel Issue” is the annual publication of UOOYAA, dedicated to contemporary lifestyle, art, fashion, and visual culture. For this fifteenth issue, Same Service, the creative agency responsible for the publication’s production and image direction, invited Studio Hugo Blanzat to develop the editorial design.
Responding to the theme of travel, the project expands the traditional magazine format into a collection of four printed objects: a hardcover photobook, an upside-down booklet, a passport, and a set of postcards. Conceived as a fragmented reading experience, these formats encourage exploration and create a playful narrative space shaped by movement, discovery, and collecting memories.
One of these objects is an upside-down booklet conceived as a double-sided publication. Featuring symmetrical covers and a translucent paper insert at its centre, it presents two interviews in parallel: one dedicated to artist Sean Landers and his Plankboy series, the other featuring photographer John MacLean’s Hometowns project. By turning the booklet upside down, readers move from one narrative to the other, creating a dialogue between two distinct artistic practices. Through artworks, photography, and conversations, both features explore personal histories, creative influences, and the places that shape artistic identities.
