Werkplaats Walter website and rebrand

Werkplaats Walter, named after the great Belgian painter Walter Swennen (R.I.P.), is a work and performance space for experimental and avant-garde music and art in an old industrial building. Located in the center of Brussels, Werkplaats Walter welcomes both local and international visual artists and musicians.

Following the recent acquisition of a second building and an extensive two-year renovation, realised by Lhoas & Lhoas Architects, Werkplaats Walter has grown significantly. The expanded site now offers nearly 3,000 m² of workspace, a professional recording studio, and a wide range of new facilities.

To support this transformation, we built a completely new website. Together with the Werkplaats Walter team, we developed a new information architecture that reflects the organisation’s expanded activities and future ambitions. Building on this foundation, we designed an intuitive user interface that gives dedicated attention to the music programme, artists’ studios, and rental opportunities, while making it easy for visitors to navigate the platform.

At the heart of the music section is an artist web that connects every musician who has performed at Werkplaats Walter since its opening nearly ten years ago, revealing the rich web of collaborations and artistic exchanges that have shaped the organisation over the years. The new website was expertly developed by longtime collaborator Jonas of JustGoe.

Only one typeface is used throughout the site: Neue Haas Unica, in three weights: Heavy, Medium, plus an outlined variant for large headers. We chose Neue Haas Unica for its quiet confidence. Strong and precise, it brings clarity and structure without overpowering the site. Its restrained presence keeps the focus where it belongs: on the content itself.

The visual identity was also refined to create a consistent and recognisable brand presence across all digital and printed media. The original logo and colour palette were deliberately preserved, maintaining continuity with Werkplaats Walter’s established identity while improving coherence across all communication channels.