Centre d’art contemporain Genève

Founded in 1974, the Centre d’Art Contemporain Genève is a leading institution for contemporary art in Switzerland and internationally. Dedicated to exhibition, research, experimentation, and dialogue, the Centre has spent the past fifty years championing emerging and established artists while engaging with the major cultural and social questions of its time.

As the institution enters a new phase marked by the renovation of its exhibition spaces (2025–2029) and its temporary relocation to L’Arcade in central Geneva, a new transitional identity was developed by Spectrodrama and implemented by noncitizen. Conceived to accompany this period of transformation, the visual system operates across exhibitions, off-site programming, publications, signage, and digital platforms.

Designed to reflect the Centre’s evolving presence both within Geneva and beyond, the identity provides a flexible framework that connects physical and digital experiences while supporting a programme that continues to expand across multiple contexts and formats.

SC Walla (Sale Character) is paired with Robert Huber’s RH Euro Ginevra.