This book explores the persistent and deeply emotional phenomenon of interpersonal attraction. Drawing from evolutionary psychology, neuroscience and Western culture, it traces the many ways we attempt to explain what it means to fall in love.
The publication juxtaposes typographic expression with methodical structure, moving between emotional intensity and analytical distance. Handmade lettering, distortion and visual glitches interrupt moments of clarity, reducing legibility and reflecting the irrational, unstable and often contradictory nature of attraction itself. Rather than arriving at a definitive conclusion, the publication turns the subject back onto itself, inviting the reader to question not only attraction, but also the frameworks through which we seek to understand it.
The final publication is presented as a hardcover volume bound to be read by two people simultaneously. By turning reading into a shared act, the book extends its central theme beyond the page, encouraging dialogue between its readers.