TEC | Technical Education Copenhagen

TEC (Technical Education Copenhagen) launched a new visual identity that seeks not only to reframe the school’s identity, but also to shift the wider perception of vocational education in Denmark. Centered around a narrative of craft, pride and belonging, the identity celebrates the heritage of craft guilds while giving it a contemporary and inclusive expression. Rather than presenting TEC as a traditional educational institution, the visual language frames it as a shared professional community – almost like a club – for the next generation of skilled workers.

In 2024, the photobook FAGLÆRT was published. The publication puts the school’s students at the forefront, giving them a format to tell their own stories and share their experiences. The launch of the photobook was celebrated through a public exhibition that travelled around Denmark.

As part of the new visual identity, Playtype developed TEC Sans, a custom sans serif typeface based on Playtype’s Rialta.