Tom Poisson – Garçon(s) album art and promotion
Garçon(s) is the eighth and deeply personal album by Tom Poisson, honestly exploring themes like masculinity, aging, relationships, Alzheimer’s disease, and desire. For the cover artwork, the concept centered on memory, using childhood Polaroids of the artist and his brother—two boys raised together but shaped by different sensibilities.
Designed in collaboration with the graphic design studio Filifox founded by Philippe Savoir—notable for managing the visual communication of Angers Nantes Opéra for 15 seasons and the Festival de Cannes identity for 11 editions—the graphic challenge was to preserve the nostalgic essence of these snapshots while bringing them into 2026, letting the images speak for themselves without letting the layout overpower them.
To anchor these memories in the present, the design relies on resolutely contemporary typography, reflecting the studio’s creative and meticulous approach to visual identity. The album title uses Signal Compressed (Production Type), a clean, condensed font with a subtle vintage feel that structures the composition beautifully. This geometric approach offers a sharp contrast to the texture and raw emotion of the vintage photographs.
In response, Apoc (Blaze Type) was chosen for the text. Lively, rhythmic, and almost dancing through its drawing and ligatures, it brings a dynamic and timeless quality to the layout. Since Apoc already carries the weight of a modern classic, the dialogue between these two distinct styles achieves a perfect balance, subtly enhanced by the chosen color palette to deliver an elegant, culturally grounded design.
