Galicheva–Gahlen developed the identity and signage for Iain Cochran Architects, a practice based within a former leather shop in Felixstowe. The project drew from the building’s layered history – from its origins as a sweet shop to its long life as The Leather Shop, which operated for more than fifty years before closing in 2021. Rather than erasing these traces, the identity sought to carry the site’s visual character into its next chapter.
The typographic approach was informed by the building’s original hand-painted signage and the studio’s own sketching process, balancing architectural precision with warmth, irregularity and human gesture. Central to the project is F37 Beckett by F37, a typeface inspired by the 1933 British Ministry of Transport alphabet used on pre-Worboys road signs. Its distinctly British character felt particularly suited to a practice grounded in material sensitivity and local context.
The identity extends across signage and printed collateral, creating a visual language that feels both rooted in the building’s history and reflective of the architectural practice it now houses.
