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NYC World Cup campaign

Contributed by CJ Dunn  on Jul 8th, 2026. Artwork published in
June 2026
.
NYC World Cup campaign 1
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.

New York City Mayor Zohran Mamdani, NYC Tourism + Conventions and Team Wonder launched new initiatives to help New Yorkers and visitors explore the five boroughs during the 2026 FIFA World Cup, including a “NYC Neighborhood Passport”. The NYC World Cup campaign was designed by Arsh Raziuddin, working closely on the brand guidelines with Aneesh Bhoopathy who designed Zohran Mamdani’s campaign branding and is now a senior designer in the Mayor’s Office. It is inspired by sports memorabilia, city signage, a sticker collection, and the five boroughs. “There’s an energy that we wanted to capture and I think it’s matching New York as of right now in a way that feels really nice,” Raziuddin said, “One or two typefaces max was important for me.”

The campaign typography headlines use Dunbar Tall Ultra from CJ Type, along with Dunbar Tall Medium, Bold and Extra Bold used for supporting information. The script used for each of the five boroughs is a modified and redrawn version of Excelsior Script.

As the campaign rolls out to templated items such as transit instructions, bus lane notices, watch party posters, and queuing instructions the editable text used appears to be in Neue Helvetica.

NYC World Cup campaign 2
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 3
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 4
Source: www.instagram.com vxdollface. License: All Rights Reserved.
NYC World Cup campaign 6
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 7
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 8
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 23
License: All Rights Reserved.
NYC World Cup campaign 24
License: All Rights Reserved.

NYC World Cup campaign 10
Source: images.squarespace-cdn.com Team Wonder, Already Home, World Cup 26. License: All Rights Reserved.

NYC World Cup campaign 11
Photo: CJ Dunn. CJ Dunn. License: All Rights Reserved.
NYC World Cup campaign 25
License: All Rights Reserved.
NYC World Cup campaign 26
License: All Rights Reserved.

NYC World Cup campaign 12
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.

NYC World Cup campaign 13
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 14
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 15
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 16
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 17
Team Wonder, Already Home, World Cup 26. License: All Rights Reserved.
NYC World Cup campaign 18
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 19
Source: i.insider.com Sydney Bradley/BI. License: All Rights Reserved.
NYC World Cup campaign 20
Source: images.ctfassets.net Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 21
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.
NYC World Cup campaign 22
Arsh Raziuddin & New York City Hall: World Cup Campaign. License: All Rights Reserved.

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