The Vertical Pizza Box by Pizza Hut

Contributed by Radek Łukasiewicz on Jul 23rd, 2026. Artwork published in

February 2026

.

The Vertical Pizza Box by Pizza Hut 1 — Source: www.iris-worldwide.com License: All Rights Reserved.

Pizza Hut UK’s Vertical Pizza Box campaign, created with Iris, introduced a speculative packaging concept designed to spark curiosity and social engagement. The stunt featured pedestrians carrying pizza boxes upright through London. The typography on the box uses RL Aqva.

The Vertical Pizza Box by Pizza Hut 2 — Source: www.iris-worldwide.com License: All Rights Reserved.

Typefaces

- More about RL Aqva
- Get RL Aqva

Formats

Packaging(2621)
Advertising(2253)

Topics

Product(2282)
Food/Beverage(3276)

Designers/Agencies

Iris(1)

Tagged with

humor(167)
Pizza Hut(2)
boxes(599)
checkered(73)
kraft paper(92)
take-out / to-go(74)
campaigns(420)
pizza(56)
all caps(8340)
arrows(814)
pixels(101)
red(866)

Artwork location

United Kingdom(3494)
London(1922)

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