Twist by Ouidad
Contributed by Redscout on Jul 25th, 2026.
Redscout worked with Ouidad to launch a new line of hair products for curly hair, Twist by Ouidad. Twist is a new generation of curl care designed to celebrate the natural movement of textured hair.
Typography became a distinctive asset to bring the behavior of curly hair to life. Redscout selected Univers to create a typographic language that stretches, compresses, and undulates across every touchpoint, mirroring the shape-shifting nature and individuality of curls.
![reBEL Premium Patat[e]](https://assets.fontsinuse.com/static/use-media-items/187/186637/thumb/69b59f49/@2x/312370046_494699872576546_1355505500706424594_n.webp "reBEL Premium Patat[e]")
