Lystr
Contributed by Mude Agency on Aug 19th, 2026. Artwork published in
June 2025
.
Source: www.mude.com.au License: All Rights Reserved.
Lystr offers a platform that makes selling homes simpler. The brand turned to Mude to create a property branding strategy that felt real: a confident, people-first identity that sides with sellers.
The launch campaign was a mockumentary-style video series that introduced audiences to a lineup of overconfident, overstretched, and out-of-touch agents. Each one an exaggerated reflection of the industry’s worst clichés. Shot in a handheld, cinéma vérité style reminiscent of The Office and Utopia, each vignette plays out like a slow-motion car crash of ego and incompetence.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
Source: www.mude.com.au License: All Rights Reserved.
