Goodbois for Billy Boy
Goodbois and condom brand Billy Boy collaborate on a limited-edition capsule collection that combines GOODBOIS’ signature graphic placements with Billy Boy’s youthful color palette.
The collection features texts set in stretched Familjen Grotesk. Its clean, functional grotesk character reflects Billy Boy’s established visual identity, while the stretched proportions introduce a bold, contemporary fashion expression. The non-stretched texts are set in Goodbois’ brand typeface Neufile Grotesk.
Alongside the typographic designs, a meme-inspired AI-generated artwork featuring two cats references internet culture and the visual language of today’s youth, by not taking everything always so serious.
The additional flyer, stickers and other printed rollouts were made by Damn Studios / Plus Ultra Design
