Non ha l’Età exhibition
The exhibition graphics for Non ha l’età. Il Festival di Sanremo in bianco e nero 1951–1976 held by Gallerie d’Italia, utilize the typeface Roslindale designed by David Jonathan Ross. This description was graciously provided by the folks at Leftloft:
The project created for the Gallerie d’Italia exhibition Non ha l’età. Il Festival di Sanremo in bianco e nero 1951–1976 offers a fascinating journey through the memorable shots from the Archivio Publifoto, capturing the essence of the renowned Italian song Festival: Sanremo.
With a total of 85 photographs featuring the protagonists of Italian music between 1951 and 1976, the years when the festival took place in the charming Casino di Sanremo before permanently moving to the Teatro Ariston, the exhibition takes visitors back to an era steeped in charm.
The images, which hold immense historical value, needed a visual setting that could seamlessly blend them into the vibrant music and entertainment atmosphere.
Hence, the concept emerged to craft a path through subtle yet meticulous interventions, ranging from the entrance lights to the exhibition logo embedded in a vinyl record, all the way to the red curtains evoking an imaginary stage.
The external setup evokes the atmosphere of the Casino square, a corner of the press room was recreated thanks to the collaboration with ADI Design Museum, and the collection of records on display was provided by Istituto Centrale dei Beni Sonori ed Audiovisivi. Finally, a multimedia interactive installation like a slot machine game allows visitors to play and relive the singers’ performance on stage.
The exhibition is curated by Aldo Grasso and, thanks to the media partnership with Rai, is enriched with video and audio contributions in collaboration with Rai Teche.
