Schmidt & Pütz ranks among Germany’s most experienced architectural firms, realizing train stations, commercial, cultural, and residential buildings across the country. In close dialogue with clients, they create economically efficient, user-oriented, and architecturally sophisticated buildings. No Pink Studio and David Matos were responsible for the brand concept and design.
The goal of the design was a strong but quiet visual identity and a reflection of the firm’s broad range of expertise. About their choice, the Studio writes: “We were looking for a typeface that combines clarity and character without being too dominant. Easy Grotesk felt like a very natural choice in that regard. Precise and structured, yet with a certain softness and openness. It supports the architectural context of the project while simultaneously leaving room for the content.” The typeface is used in the company logo, as well as on the website and in print.
