Siberia Sports
Contributed by Thomas Hirter on Aug 9th, 2026.
Photo: Thomas Hirter. License: All Rights Reserved.
I spotted this use of Profil on a sports shop in La Brévine, Switzerland, during a bicycle ride. La Brévine is traditionally the coldest inhabited village in Switzerland, with temperatures down to –30° C. The region is therefore known as the “Siberia of Switzerland”. I wonder if one can still rent cross-country skis here?
Note the hand-crafted i-dots which are not included in the original typeface.
